The new
WandaVision
series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own
The Mandalorian
wrapped up its second season late last year.
Now, after publishing
AR experiences
in partnership with Google to promote the latter, Disney has tapped the AR camera effects of
Facebook Messenger
to hype up the former as the season (and, perhaps, series) finale is set to drop on Friday.
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The newly Marvel-powered app is available in the camera effects carousel in Facebook Messenger for
iOS
and
Android
. Once opened, the AR experience fills the camera view with a 360-degree virtual rendering of the titular couple's Westview living room. Mild spoilers are contained therein, so, if you haven't caught up, you may want to avert your eyes.
Images by Tommy Palladino/
Next Reality
As you explore the virtual space, the room transforms to reflect the decade-tripping conceit of the show, with magical anachronisms and Easter Eggs appearing throughout the experience.
Although the portal works on both the front and rear cameras, the selfie view uses background segmentation to replace your physical background with a virtual one, giving your viewers the impression that you are visiting Wanda and Vision.
Moreover, the front-facing view works with video messaging, including
Facebook Rooms
.
Images by Tommy Palladino/
Next Reality
Since Facebook extended its Spark AR creator platform to
Instagram and Messenger
, it's the photosharing app that has received more attention from brands and creators. But count Disney's marketing team as one of its fans, as the crew has previously used the AR platform to create promotional experiences for
Star Wars: The Rise of Skywalker
.
Disney has been an active adopter of AR advertising in general, and the entertainment giant has experimented with various platforms in its promotional practice. Google assisted Disney with AR experiences for
The Mandalorian
as well as
Star Wars: The Last Jedi
. Snapchat also got the call for another Disney Plus property,
Lady and the Tramp
and
The Incredibles 2
, which also utilized
Samsung's AR Emoji
.
Reflecting executive chairman Bob Iger's
preference for AR over VR
, Disney has also published AR games for its Star Wars and Marvel properties for the
Lenovo Mirage
headset and has devoted
research and development
into AR technologies.
Suffice to say, we can expect many more AR experiences from Disney in the future. And, with a
packed calendar of releases for 2021
, Marvel fans will likely have their hands full with AR this year.
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Cover image via Marvel Studios/
YouTube