I
n Koncem července, hobbyistický fotograf a samozvaný „lovec slunce“
SAM vazba
provedl experiment.Po návštěvě Somerset Lavender Farm, aby chytil slunce vykukující přes fialové květy, nahrál 40letý z Bristolu výsledky na Instagram i Twitter.O dva dny později použil vestavěné analytické nástroje aplikací k posouzení dopadu jeho výstřelů.Na Instagramu vidělo jeho příspěvek celkem 5 595 lidí - něco přes polovinu jeho 11 000 sledujících.Na Twitteru viděl jeho příspěvek 5 611 lidí, přestože má na webu jen 333 sledujících.
To potvrdilo Hunch Binding, že ačkoli většina lidí věří, že Instagram je místem pro sdílení fotografií a Twitter je místo pro sdílení slov, to již nemusí být tak.Když byl spuštěn v roce 2010, Instagram vyvolal uměleckou komunitu a vyzval respektované návrháře, aby byli mezi jeho původními uživateli a pojmenovali jeho první filtr X-Pro II, po analogové technice foto-vyvinutí techniky.V její knize 2020
Žádný filtr: Vnitřní příběh Instagramu
, technologická reportérka Sarah Frier dokumentuje, jak spoluzakladatel Instagramu
Kevin Systrom
Chtěl, aby Instagram byl odbytištěm pro umělce (v eseji střední školy Systrom napsal, že se mu líbilo, jak by fotografie mohla „inspirovat ostatní, aby se dívali na svět novým způsobem“).
Hlava Instagramu Adam Mosseri: ‘Důvodem číslo jedna lidé říkají, že používají Instagram.“
Fotografie: Matt Winkelmeyer/Getty Images for Wired
Ale Facebook koupil Instagram v roce 2012.Systrom odešel jako generální ředitel v roce 2018.A tři týdny před vázáním nahrály jeho fotky levaule, nová hlava Instagramu Adam Mosseri mu poslala video
Osobní účty sociálních médií
. “I want to start by saying we“re no longer a photo-sharing app.“
Klikněte na
today a you will still see plenty of photos, but you“ll also be confronted with a carousel of short, vertical videos (known as “Reels“) as well as the more-than-occasional ad. In his video, Mosseri explained that “the number one reason people say that they use Instagram in research is to be entertained“ a the app was going to “lean into that trend“ by experimenting with video. Citing TikTok a YouTube as competition, Mosseri said Instagram would “embrace video“ a users could expect a number of changes in the coming months.
Tento krok vidí uměleckou komunitu
Pantone 032
. Though there“s no way of knowing how many artists, architects a photographers have left the app, many are at least threatening to.Fotograf Liverpoolu a hudebník Reuben Wu
tweet
“Ok thx bye Instagram!“ on hearing the news (at the time of writing, he a his 264,000 followers
Zůstaňte v aplikaci
).Sara Tasker, Instagram a kreativní obchodní trenér a autor
Hashtag autentické: nalezení kreativity a budování komunity na Instagramu i mimo něj
, says her inbox was “immediately flooded“ with creatives “terrified that this meant they would be left behind“.37-letý říká, že video je časově náročné, má strmější křivku učení a může být výzvou pro ty, kteří si před kamerou uvědomují sebevědomí.
“The idea that they have to dance for their audience – literally – just to make sales or have their art seen is a kick in the teeth to those who have been sharing a connecting on these platforms for years,“ says Tasker, who has more than 220,000 followers on her
@me_a_orla
účet.
Sara Tasker: ‘Myšlenka, že musí tančit pro své publikum - doslova - jen aby prodávali prodej nebo nechali vidět své umění, je kop do zubů.“
Fotografie: @me_a_orla/Instagram
Binding started sharing sunset photos on his účet
@Sambinding
Asi před pěti lety a nyní prodává obrázky těm, kteří mu posílají na webu. But over the past year, Instagram has begun showing his posts to 30-50% fewer people a he“s consequently made fewer sales.(V listopadu 2020 Instagram
změnil jeho rozložení
Zdůraznit cívky a jeho nákupní funkce.)
“I can see why everyone“s starting to panic about their účets because you“re going from hitting 500 likes on a photo back down to 100,“ Binding says. “I know a lot of photographers have taken breaks from using Instagram because they start thinking maybe their photos aren“t good enough.“
Umělec a fotograf
Nick Waplington
je také znepokojen změnami na Instagramu, které používal 10 let.56-letý má na svém 18 000 sledujících
@Nickwaplington
účet, through which he regularly sells limited edition artworks a monographs. “I“m not going to start dancing around holding my photographs,“ he says. “I“ll probably go back to using it as a personal účet now.“
Like Binding, Waplington“s reach has recently decreased: “I used to put on 100-200 new followers every month a that“s ended,“ he says.Stejně jako vazba byl Waplington veden k experimentu.Nedávno nahrál fotografii modelu Kendall Jenner, kterou zvedl z webu."Opravdu to šlo o ořechy.". I got the most likes a the most reach that I“d ever had.Ukázali to všem.“
V roce 2020 provedla A Algorithmwatch neziskové výzkumné organizace a
Podobný experiment
.Ve spolupráci s Evropskou datovou žurnalistickou sítí analyzoval 2 400 obrázků a zjistil, že fotografie žen ve spodním prádle nebo bikinách byly o 54% vyšší pravděpodobnost, že se objeví na zpravodajském kanálu Instagramu než jiné fotografie, zatímco obrázky potravin a krajiny byly o 60% méně pravděpodobnébýt zobrazen. While the experiment was small, relying on the feeds of 26 volunteers, the researchers concluded that “refusing to show body parts dramatically curtails one“s audience“ on Instagram.V
Červen 2021 Blogový příspěvek
, Mosseri outlined how users can influence what they see by muting účets or clicking “Not Interested“ on particular posts.
Though Waplington isn“t going to delete the app, he finds the recent changes “demoralising“. “Do they really want someone like me to be posting pictures of celebrities downloaded from the internet to increase your reach instead of posting my art?“ he says. A day after we speak in late July, he emails to say his latest post earned his “lowest ever reach a likes“.
Nick Waplington: ‘Do they really want someone like me to be posting pictures of celebrities downloaded from the internet to increase your reach instead of posting my art?“
Photograph: @Nickwaplington/Instagram
Ironically, Mosseri started his announcement video by claiming that Instagram wants to empower creators to “make a living“ on the site, but both Binding a Waplington have seen sales suffer. Perhaps this highlights the difference between “creators“ a “creatives“.V dubnu spisovatel a profesor médií Washington University
Ian Bogost
argumentoval
“a creator is someone whose work is wholly circumscribed by a platform“.Zatímco tvůrci vytvářejí obsah, který může existovat pouze v určité aplikaci, mnoho kreativ jednoduše uvedlo své offline umění online. To put it another way: Instagram“s creators can only exist on Instagram, Instagram“s creatives can go elsewhere.
“There seems to be a mass exodus to Twitter now,“ Binding says.
VSCO
, a photo app reminiscent of early Instagram, is popular with Gen-Z a currently has around 40 million monthly users, meaning it“s well placed to attract Instagram migrants.Umělci se také obracejí na stránky sociálních médií, jako například
Artfol
,
ArtStation
a
Bubblehouse
, které jsou všechny navrženy speciálně pro kreativy, aby předvedly svou práci. This isn“t the first time Instagram has angered the artistic community – in 2019, American artist
Betty Tompkins
byla dočasně zablokována poté, co sdílela svou explicitní fotorealistickou práci
Kurva malba #1
, vede
hundreds of people a the galleries that host her work
stěžovat si na web. (Instagram has a long-held reputation for censoring artistic nudity, which is ironic in light of AlgorithmWatch“s discovery of the bikini bias.)
Taaryn Brech
is a 32-year-old illustrator a designer from Leeds who has recently turned to sites such as
Designéři barvy
předvést svou práci. “In terms of getting your work seen on Instagram, it“s tanked a lot over the past couple of years. You hear people talking about fighting the algorithm but that“s a job in itself,“ she says (she has around 3,000 followers on her účet
@taaryn_b
). “I think we should as artists be looking elsewhere a not relying solely on Instagram.“ She says people are moving back to their personal websites a blogs (Waplington resumed directly collecting fan a follower email addresses last year).
Still, Brench admits she feels “a bit chained“ to Instagram a doesn“t want to completely quit the site because of the community there (she mentors young artists via the app).Waplington také oceňuje komunitu na webu. “I“ve been making art photography for a long time a you would go away for four or five years a exist in this vacuum while you made a new piece of work,“ he says. “For a line of work where it“s very insular, suddenly you were able to talk to people on a daily basis.“
And yet, like many in the artistic community, Brench says Instagram has negatively affected her work – a her attitude to her work – over the years. “I drew some pictures of some cats a I“m not even a cat person whatsoever – I actually hate cats. But I posted it on Instagram a I knew it would do really well,“ she says.Příspěvek se pořídil dobře. “But then I thought, ‘That“s not me.““
So, this time next year, will Instagram be solely a video a shopping app, full of dancing creators a celebrities flogging merchaise but devoid of artists a designers sharing their latest work? It“s likely that many artists will stay on the app a adapt – Binding, for one, says he doesn“t mind creating videos – a it“s possible that Instagram will change its stance. After all, Facebook has found, time a time again, that copying competitors isn“t a quick a easy path to success – last year, it shutdown it“s two-year-old TikTok clone Lasso, which
nikdy nevydělal více než 80 000 aktivních uživatelů denně
na Android.
Taaryn Brech: ‘You hear people talking about fighting the algorithm but that“s a job in itself.“
Fotografie: @taaryn_b/Instagram
And, of course, video a art aren“t mutually exclusive – although cats may continue to reign supreme.V současné době je nejoblíbenějším příspěvkem označeným #Artist na Tiktoku barevným tužkou kresba kotě, která nashromáždila 14.5 m lajků.
Whatever happens next, it“s clear that Instagram isn“t the app it used to be. Instagram expert Tasker says it once nurtured creators with workshops, parties a even surprise gifts such as photobooks a calendars, which she says is no longer the case. Instagram employs people who curate content for its own official účet so it arguably fosters talent in that way – its latest post highlights the work of trans activist a spoken word poet Kai-Isaiah Jamal.
In an emailed statement, a Facebook company spokesperson wrote: “We“re inspired by the millions of creatives using Instagram to express themselves, create businesses a communities every day. We began as a photo-sharing app a will always be a platform for visual storytelling, no matter its format.“ They went on to say that Instagram users shape culture a the app is “constantly developing new formats a tools to help people express themselves“.
Tasker first found Instagram seven years ago when “lonely a lost“ on maternity leave; she was delighted to be connected to others who “found beauty in the way the light shone on their kitchen table in the early dawn“ a “spotted the same tangle of wildflowers in the pavement cracks that would catch my eye“. Now she fears Instagram execs are “sacrificing longevity a real human connection for happy shareholders a panicked, short-term gain“.
While she feels that creatives will remain on Instagram (“there isn“t anywhere else online right now that has the same range a depth of creatives in its daily active user base“), she misses the place it used to be. “Open the app now a you“re grabbed by flashy images, videos, dancing teenagers a curated performances tailored, algorithmically, to hotwire all of your brain“s most basic likes,“ she says. “It“s entertaining, there“s no doubt, but it“s seldom mindful. I miss that morning routine of quiet, considered a consistent inspiration.“